Marketing
Professional
ON A JOURNEY

About Me

Welcome to my website. I’m Michael, and I am thrilled to share my professional journey with you!

After graduating from the University of Wisconsin in 2021, with a degree in Marketing, I ventured into a successful sales career, honing invaluable interpersonal and communication skills while gaining experience that granted me a unique perspective on the customer journey within the sales funnel. Along this path, a profound curiosity for the ever-evolving digital landscape ignited a natural desire to explore new horizons in a career defined by creativity, strategy and communication. 

Through diligent research, it became evident to me that marketing, particularly in the digital realm, stands as a powerful catalyst for growth and innovation. The boundless possibilities offered by digital marketing represent a historic opportunity within a broader spectrum of marketing techniques. It’s a field that merges art and science, and I am excited to be a part of it. 

Recognizing my professional strengths — a fervent desire to learn, creative mind-set, analytical thinking and flexibility and adaptability — I made a deliberate shift from sales to marketing. To fully embrace this change, I acquired professional digital certifications, arming myself with the latest knowledge of current digital platforms and strategies.

I eagerly anticipate the prospect of contributing to forward-thinking marketing teams and connecting with fellow marketing professionals or potential employers.

Thank you for visiting my website!  Feel free to reach out if you’re interested in connecting further. I look forward to engaging with you on this journey of exploration and growth.



Skills and Certifications

Digital Marketing Dual Certification

Foundational skills in Social Media Marketing, Content Creation, SEO, Youtube and Display Advertising, PPC with Google Ads, Data Analytics, and Website Optimization.

WordPress, Canva, Adobe Indesign

Layout Design and Desktop Publishing, Design Tools, Creative Assets, Website Design.

Google Analytics Certification

Data Analysis, Reporting, Tracking, Optimization, Segmentation, and Attribution.

CRM Platforms: Salesforce, Hubspot

Sales Forecasting and Analytics, Email Marketing, Contact and Lead Management.

My Experience

Sales Development Representative (2022-2023)

Maintained Top 2 on Sales Team by Exceeding Monthly Sales Objectives

Utilized Salesforce to Create Email Campaigns Spreading Awareness of Product Resulting in Increasing Conversions

Membership Engagement Intern (Summer 2021)

Assisted Marketing Team with Creation of Podcast and Website Enhancements using WordPress

Marketing and Data Analyst Intern (Summer 2018, 2019, 2020)

Worked with the Marketing Team to Create Google Ads Campaigns Resulting in Increased Search Visibility

Copywriter - Volunteer Current (Chicago AMA)

On Communications Committee as a Copywriter for Facebook, Instagram, and LinkedIn Posts

Contact me

25 East Superior Street, Chicago IL, 60611

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